Which Firms Benefit Most from Cause Related Marketing?: How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign

Michal Strahilevitz

Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign

Producción científica

Idioma original	American English
Título de la publicación alojada	Nonprofit and Business Sector Collaborations:
Subtítulo de la publicación alojada	Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings
Editores	Walter W. Wymer Jr., Sridhar Samu
Editorial	Routledge
ISBN (versión impresa)	9780789019936
Estado	Published - 2003

Citar esto

Strahilevitz, M. (2003). Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign. En W. W. Wymer Jr., & S. Samu (Eds.), Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings Routledge.

Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign. / Strahilevitz, Michal.
Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings. ed. / Walter W. Wymer Jr.; Sridhar Samu. Routledge, 2003.

Producción científica

Strahilevitz, Michal. / Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign. Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings. editor / Walter W. Wymer Jr. ; Sridhar Samu. Routledge, 2003.

@inbook{36d85c61583e4af79b019ad09f344950,

title = "Which Firms Benefit Most from Cause Related Marketing?: How a Firm{\textquoteright}s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign",

author = "Michal Strahilevitz",

year = "2003",

language = "American English",

isbn = "9780789019936",

editor = "{Wymer Jr.}, {Walter W.} and Sridhar Samu",

booktitle = "Nonprofit and Business Sector Collaborations:",

publisher = "Routledge",

}