Resumen
Professor Banbury, Management; Professor Subrahmanyan, Marketing
| Idioma original | American English |
|---|---|
| Publicación | Marketing & Public Policy Conference Proceedings |
| Estado | Published - ene 1 2011 |
Disciplines
- Business
- Economics
Catherine Banbury, Saroja Subrahmanyan
Producción científica › revisión exhaustiva
Professor Banbury, Management; Professor Subrahmanyan, Marketing
| Idioma original | American English |
|---|---|
| Publicación | Marketing & Public Policy Conference Proceedings |
| Estado | Published - ene 1 2011 |