What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study

Catherine Banbury, Saroja Subrahmanyan

Producción científicarevisión exhaustiva

Resumen

Professor Banbury, Management; Professor Subrahmanyan, Marketing

Idioma originalAmerican English
PublicaciónMarketing & Public Policy Conference Proceedings
EstadoPublished - ene 1 2011

Disciplines

  • Business
  • Economics

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