This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media

Kimberly Legocki, Kristen Walker

Producción científica

Idioma original	American English
DOI	https://doi.org/10.13140/RG.2.2.25962.21441
Estado	Published - ene 1 2016

Disciplines

Business
Economics

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10.13140/RG.2.2.25962.21441Licencia:

This is OUTRAGEOUS Understanding Consumer Anger and Brand ReputFinal published version, 406 KBLicencia:

Otros archivos y enlaces

https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1278

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