The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Jennifer A. Harvey; Michal A. Strahilevitz

doi:10.1016/j.jacr.2008.07.010

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Jennifer A. Harvey
, Michal A. Strahilevitz

University of Virginia Medical Center
Department of Marketing
Ageno School of Business Golden Gate University San Francisco
Golden Gate University
University of Virginia Medical Center

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	26-32
Número de páginas	7
Publicación	Journal of the American College of Radiology
Volumen	6
N.º	1
DOI	https://doi.org/10.1016/j.jacr.2008.07.010
Estado	Published - ene 1 2009
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Radiology Nuclear Medicine and imaging

Disciplines

Business
Economics

Acceder al documento

10.1016/j.jacr.2008.07.010

https://www.psychologytoday.com/sites/default/files/attachments/92349/powerofpink.pdf

Otros archivos y enlaces

Citar esto

@article{67117d3bd4e74390b29d0b0a397103e1,

title = "The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer",

keywords = "breast cancer, consumerism, Marketing, research funding",

author = "Harvey, \{Jennifer A.\} and Strahilevitz, \{Michal A.\}",

year = "2009",

month = jan,

day = "1",

doi = "10.1016/j.jacr.2008.07.010",

language = "English",

volume = "6",

pages = "26--32",

journal = "Journal of the American College of Radiology",

issn = "1546-1440",

number = "1",

}

TY - JOUR

T1 - The Power of Pink

T2 - Cause-Related Marketing and the Impact on Breast Cancer

AU - Harvey, Jennifer A.

AU - Strahilevitz, Michal A.

PY - 2009/1/1

Y1 - 2009/1/1

KW - breast cancer

KW - consumerism

KW - Marketing

KW - research funding

UR - https://www.scopus.com/pages/publications/57849161423

UR - https://www.scopus.com/pages/publications/57849161423#tab=citedBy

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1043

UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/powerofpink.pdf

U2 - 10.1016/j.jacr.2008.07.010

DO - 10.1016/j.jacr.2008.07.010

M3 - Article

AN - SCOPUS:57849161423

SN - 1546-1440

VL - 6

SP - 26

EP - 32

JO - Journal of the American College of Radiology

JF - Journal of the American College of Radiology

IS - 1

ER -