The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Jennifer A. Harvey; Michal A. Strahilevitz

doi:10.1016/j.jacr.2008.07.010

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Jennifer A. Harvey
, Michal A. Strahilevitz

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	26-32
Número de páginas	7
Publicación	Journal of the American College of Radiology
Volumen	6
N.º	1
DOI	https://doi.org/10.1016/j.jacr.2008.07.010
Estado	Published - ene 1 2009
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Radiology Nuclear Medicine and imaging

Disciplines

Business
Economics

Acceder al documento

10.1016/j.jacr.2008.07.010

https://www.psychologytoday.com/sites/default/files/attachments/92349/powerofpink.pdf

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