The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

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Idioma original	American English
Publicación	Journal of Consumer Psychology
Volumen	81
DOI	https://doi.org/10.1207/s15327663jcp0803_02
Estado	Published - ene 1 1999

Disciplines

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title = "The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand",

author = "Michal Strahilevitz",

year = "1999",

month = jan,

day = "1",

doi = "10.1207/s15327663jcp0803\_02",

language = "American English",

volume = "81",

journal = "Journal of Consumer Psychology",

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AU - Strahilevitz, Michal

PY - 1999/1/1

Y1 - 1999/1/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1046

UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/effectsofproducttypeanddonationmagnitude1.pdf

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JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

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