Resumen
This real-world case describes the launch and marketing of Amazon.com’s e-reader, Kindle-DX. It can be used in a graduate or undergraduate marketing class with a focus on consumer behavior or marketing strategy.
| Idioma original | American English |
|---|---|
| Publicación | Journal of Business Cases and Applications |
| Estado | Published - ene 1 2009 |
Disciplines
- Business
- Business Analytics
- Economics
- Marketing