Resumen
Professor Banbury, Management; Professor Subrahmanyan, Marketing
Idioma original | American English |
---|---|
Publicación | Journal of Business Research |
Estado | Published - ene 1 2012 |
Disciplines
- Business
- Economics
Catherine Banbury, Saroja Subrahmanyan
Producción científica › revisión exhaustiva
Professor Banbury, Management; Professor Subrahmanyan, Marketing
Idioma original | American English |
---|---|
Publicación | Journal of Business Research |
Estado | Published - ene 1 2012 |