Resumen
Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.
| Idioma original | American English |
|---|---|
| Publicación | Journal of the International Academy for Case Studies |
| Volumen | 23 |
| Estado | Published - ene 1 2017 |
Disciplines
- Business
- Economics
- Marketing
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