Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]

Michal Strahilevitz, Jason Graham-Nye, Rowan Parkinson

Producción científica

Idioma original	American English
Título de la publicación alojada	Advertising:
Subtítulo de la publicación alojada	An Integrated Marketing Communication Perspective
Editores	George E. Belch, Michael A. Belch, Gayle Kerr, David Waller, Irene Powell
Editorial	McGraw-Hill Education (Australia)
Edición	4th
ISBN (versión impresa)	9781760422400
Estado	Published - ene 1 2020

Disciplines

Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]. / Strahilevitz, Michal; Graham-Nye, Jason; Parkinson, Rowan.
Advertising: An Integrated Marketing Communication Perspective. ed. / George E. Belch; Michael A. Belch; Gayle Kerr; David Waller; Irene Powell. 4th. ed. McGraw-Hill Education (Australia), 2020.

Producción científica

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