Positive luxury: A consumer-centric approach to bridging luxury and sustainability

Wided Batat; Danae Manika; Fabio Duma; Rachael Millard; Mona Mrad; Natalie A. Mitchell; Nacima Ourahmoune; Pallab Paul; Francine Espinoza Petersen; Nabanita Talukdar; Alex Yao Yao

doi:10.1177/14705931251321822

Positive luxury: A consumer-centric approach to bridging luxury and sustainability

Wided Batat
, Danae Manika
, Fabio Duma
, Rachael Millard
, Mona Mrad
, Natalie A. Mitchell
, Nacima Ourahmoune
, Pallab Paul
, Francine Espinoza Petersen
, Nabanita Talukdar
, Alex Yao Yao

Producción científica › revisión exhaustiva

Idioma original	English
Publicación	Marketing Theory
DOI	https://doi.org/10.1177/14705931251321822
Estado	Accepted/In press - 2025
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Marketing

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10.1177/14705931251321822

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author = "Wided Batat and Danae Manika and Fabio Duma and Rachael Millard and Mona Mrad and Mitchell, \{Natalie A.\} and Nacima Ourahmoune and Pallab Paul and Petersen, \{Francine Espinoza\} and Nabanita Talukdar and Yao, \{Alex Yao\}",

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AU - Mitchell, Natalie A.

AU - Ourahmoune, Nacima

AU - Paul, Pallab

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AU - Yao, Alex Yao

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KW - positive marketing theory

KW - transformative luxury research (TLR)

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