Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

Junyun Liao, Xuebing Dong, Ziwei Luo, Rui Guo

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Product & Brand Management
DOI	https://doi.org/10.1108/JPBM-08-2019-2511
Estado	Published - ene 1 2020

Disciplines

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