MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice

Shyam Kamath, Eric Kolhede, Yung-Jae Lee

Producción científica › revisión exhaustiva

Resumen

Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

Idioma original	American English
Publicación	Journal of Business Cases and Applications
Estado	Published - ene 1 2011

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