| Idioma original | American English |
|---|---|
| Publicación | Marketing Science Conference |
| Estado | Published - ene 1 2011 |
Disciplines
- Marketing
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Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity
- Saroja Subrahmanyan
- , Sanjoy Ghose
Producción científica › revisión exhaustiva