@conference{7a87bacf3a0643b1a36b82c683230df4,
title = "Mic Check: How Does the Use of Hip-Hop Music in Advertising Impact Perceived Brand Authenticity and Behavioral Intention?",
keywords = "Integrated Marketing Communications (IMC), Hip-Hop, Brand Authenticity, Brand Behavior, Advertising",
author = "Purnell, {Dexter L.} and Legocki, {Kimberly V.} and Reger, {Rhonda K.}",
year = "2023",
month = nov,
day = "8",
language = "American English",
note = "Society for Marketing Advances (SMA) Conference ; Conference date: 08-11-2023",
}