Marketing to subsistence consumers: Lessons from practice

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Business Research
Volumen	63
DOI	https://doi.org/10.1016/j.jbusres.2009.02.022
Estado	Published - jun 1 2010

Disciplines

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title = "Marketing to subsistence consumers: Lessons from practice",

author = "Weidner, \{Kelly L.\} and Rosa, \{Jos{\'e} Antonio\} and Madhu Viswanathan",

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language = "American English",

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AU - Rosa, José Antonio

AU - Viswanathan, Madhu

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