Marketing to subsistence consumers: Lessons from practice

Kelly L. Weidner, José Antonio Rosa, Madhu Viswanathan

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Business Research
Volumen	63
DOI	https://doi.org/10.1016/j.jbusres.2009.02.022
Estado	Published - jun 1 2010

Disciplines

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