Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns

Kimberly V. Legocki, Dexter Purnell

Producción científica

Idioma original	American English
Estado	Published - jun 9 2023
Evento	AMA Marketing and Public Policy Conference - Arlington, VA Duración: jun 9 2023 → …

Conference	AMA Marketing and Public Policy Conference
Período	6/9/23 → …

Disciplines

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title = "Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns",

keywords = "Integrated Marketing Communications, IMC, DEI, Hip Hop, MarCom, cultural appropriation",

author = "Legocki, \{Kimberly V.\} and Dexter Purnell",

year = "2023",

month = jun,

day = "9",

language = "American English",

note = "AMA Marketing and Public Policy Conference ; Conference date: 09-06-2023",

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TY - CONF

T1 - Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns

AU - Legocki, Kimberly V.

AU - Purnell, Dexter

PY - 2023/6/9

Y1 - 2023/6/9

KW - Integrated Marketing Communications

KW - IMC

KW - DEI

KW - Hip Hop

KW - MarCom

KW - cultural appropriation

M3 - Presentation

T2 - AMA Marketing and Public Policy Conference

Y2 - 9 June 2023

ER -