From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

Mina Rohani, Yany Grégoire, Renaud Legoux, Katherine N. Lemon, Jean Charles Chebat

Producción científica

Idioma original	American English
Estado	Published - ago 14 2015
Publicado de forma externa	Sí
Evento	American Marketing Association Summer Academic Conference - Duración: ago 14 2015 → …

Conference	American Marketing Association Summer Academic Conference
Período	8/14/15 → …

Disciplines

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title = "From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation",

author = "Mina Rohani and Yany Gr{\'e}goire and Renaud Legoux and Lemon, \{Katherine N.\} and Chebat, \{Jean Charles\}",

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language = "American English",

note = "American Marketing Association Summer Academic Conference ; Conference date: 14-08-2015",

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T1 - From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

AU - Rohani, Mina

AU - Grégoire, Yany

AU - Legoux, Renaud

AU - Lemon, Katherine N.

AU - Chebat, Jean Charles

PY - 2015/8/14

Y1 - 2015/8/14

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1126

M3 - Presentation

T2 - American Marketing Association Summer Academic Conference

Y2 - 14 August 2015

ER -