Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Marketing Management
DOI	https://doi.org/10.1080/0267257X.2023.2209579
Estado	Published - ene 1 2023

Disciplines

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title = "Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression",

author = "Kimberly Legocki and additional author(s)",

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