Fanning the flames: Understanding viral content after brand transgressions

Kimberly Legocki, Kristen L. Walker, Meike Eilert

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Consumer Marketing
DOI	https://doi.org/10.1108/JCM-02-2021-4473
Estado	Published - ene 1 2022

Disciplines

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title = "Fanning the flames: Understanding viral content after brand transgressions",

author = "Kimberly Legocki and Walker, \{Kristen L.\} and Meike Eilert",

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UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1297

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