Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Kelly Weidner; Frederik Beuk; Anjali Bal

doi:10.1108/JPBM-12-2018-2155

Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Kelly Weidner, Frederik Beuk, Anjali Bal

Producción científica › revisión exhaustiva

Resumen

The purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the transparency of the motivation of the communicator disseminating fake news interacts with how well the content of the fake news coincides with a consumer’s previously held bias.

Idioma original	American English
Publicación	Journal of Product and Brand Management
Volumen	29
DOI	https://doi.org/10.1108/JPBM-12-2018-2155
Estado	Published - may 6 2019

Disciplines

Marketing

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10.1108/JPBM-12-2018-2155Licencia:

https://doi.org/10.1108/JPBM-12-2018-2155

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