Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options

Producción científica

Idioma original	American English
Título de la publicación alojada	North American Advances in Consumer Research
Editores	Mary C. Gilly, Joan Meyers-Levy
Páginas	325
Volumen	28
Estado	Published - 2001

Nombre	Proceedings of the Association for Consumer Research

Citar esto

@inbook{ef3e080b59784e1b8a28930c7ed16773,

title = "Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options",

author = "Ran Kivetz and Michal Strahilevitz",

year = "2001",

language = "American English",

volume = "28",

series = "Proceedings of the Association for Consumer Research",

pages = "325",

editor = "Gilly, {Mary C.} and Joan Meyers-Levy",

booktitle = "North American Advances in Consumer Research",

}