Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter

Kimberly Legocki, Kristen Walker

Producción científica

Idioma original	American English
Estado	Published - ago 1 2020

Disciplines

TY - UNPB

T1 - Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter

AU - Legocki, Kimberly

AU - Walker, Kristen

PY - 2020/8/1

Y1 - 2020/8/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1285

M3 - Preprint

BT - Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter

ER -