Enhancing new product adoption at the base of the pyramid: A contextualized model

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Product Innovation Management
Volumen	29
DOI	https://doi.org/10.1111/j.1540-5885.2011.00876.x
Estado	Published - ene 1 2012

Disciplines

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title = "Enhancing new product adoption at the base of the pyramid: A contextualized model",

author = "Cheryl Nakata and Kelly Weidner",

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