Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers

Jan Ahrens; James R. Coyle; Michal Ann Strahilevitz

doi:10.1108/03090561311324192

Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers

Jan Ahrens, James R. Coyle, Michal Ann Strahilevitz

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	European Journal of Marketing
Volumen	47
DOI	https://doi.org/10.1108/03090561311324192
Estado	Published - ene 1 2013
Publicado de forma externa	Sí

Disciplines

Business
Economics
Marketing

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Otros archivos y enlaces

https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1041

Citar esto

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