Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Product and Brand Management
Volumen	13
DOI	https://doi.org/10.1108/10610420410529744
Estado	Published - ene 1 2004

Disciplines

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title = "Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective",

author = "Saroja Subrahmanyan",

year = "2004",

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