Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell

Producción científica › revisión exhaustiva

Idioma original	American English
Publicación	Journal of Consumer Research
Volumen	24
DOI	https://doi.org/10.1086/209519
Estado	Published - ene 1 1998
Publicado de forma externa	Sí

Disciplines

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title = "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell",

author = "Michal Strahilevitz and Meyers, \{John G.\}",

year = "1998",

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doi = "10.1086/209519",

language = "American English",

volume = "24",

journal = "Journal of Consumer Research",

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T1 - Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell

AU - Strahilevitz, Michal

AU - Meyers, John G.

PY - 1998/1/1

Y1 - 1998/1/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1047

UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/donationstocharityaspurchaseincentives1.pdf

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JO - Journal of Consumer Research

JF - Journal of Consumer Research

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