Distinctions between frequent performing arts consumers: Implications for segmentation and positioning

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Idioma original	English
Páginas (desde-hasta)	31-53
Número de páginas	23
Publicación	International Journal of Arts Management
Volumen	20
N.º	1
Estado	Published - 2017

ASJC Scopus Subject Areas

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title = "Distinctions between frequent performing arts consumers: Implications for segmentation and positioning",

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author = "Eric Kolhede and Gomez-Arias, \{J. Tomas\}",

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KW - performing arts

KW - relationship marketing

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