Distinctions between frequent performing arts consumers: Implications for segmentation and positioning

Eric Kolhede, J. Tomas Gomez-Arias

Producción científica › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	31-53
Número de páginas	23
Publicación	International Journal of Arts Management
Volumen	20
N.º	1
Estado	Published - 2017

ASJC Scopus Subject Areas

@article{04b8cd139a0e4831a63286356bf5e05a,

title = "Distinctions between frequent performing arts consumers: Implications for segmentation and positioning",

keywords = "frequent consumers, performing arts, relationship marketing, Segmentation",

author = "Eric Kolhede and Gomez-Arias, {J. Tomas}",

year = "2017",

language = "English",

volume = "20",

pages = "31--53",

journal = "International Journal of Arts Management",

issn = "1480-8986",

number = "1",

}

TY - JOUR

T1 - Distinctions between frequent performing arts consumers

T2 - Implications for segmentation and positioning

AU - Kolhede, Eric

AU - Gomez-Arias, J. Tomas

PY - 2017

Y1 - 2017

KW - frequent consumers

KW - performing arts

KW - relationship marketing

KW - Segmentation

UR - http://www.scopus.com/inward/record.url?scp=85028913999&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85028913999&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85028913999

SN - 1480-8986

VL - 20

SP - 31

EP - 53

JO - International Journal of Arts Management

JF - International Journal of Arts Management

IS - 1

ER -