Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms

Jan Ahrens; Michal Ann Strahilevitz

doi:10.1007/978-3-540-77006-0_21

Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms

Ageno School of Business Golden Gate University San Francisco

Producción científica

Idioma original	English
Título de la publicación alojada	Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers
Editorial	Springer Verlag
Páginas	160-163
Número de páginas	4
ISBN (versión impresa)	9783540770053
DOI	https://doi.org/10.1007/978-3-540-77006-0_21
Estado	Published - 2007
Publicado de forma externa	Sí
Evento	2nd International Conference on Persuasive Technology, PERSUASIVE 2007 - Palo Alto, CA Duración: abr 26 2007 → abr 27 2007

Serie de la publicación

Nombre	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volumen	4744 LNCS
ISSN (versión impresa)	0302-9743
ISSN (versión digital)	1611-3349

Conference

Conference	2nd International Conference on Persuasive Technology, PERSUASIVE 2007
País/Territorio	United States
Ciudad	Palo Alto, CA
Período	4/26/07 → 4/27/07

ASJC Scopus Subject Areas

Theoretical Computer Science
General Computer Science

Acceder al documento

10.1007/978-3-540-77006-0_21

Otros archivos y enlaces

Citar esto

Ahrens, J., & Strahilevitz, M. A. (2007). Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. En Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers (pp. 160-163). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4744 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-540-77006-0_21

Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. / Ahrens, Jan; Strahilevitz, Michal Ann.
Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag, 2007. p. 160-163 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4744 LNCS).

Producción científica

Ahrens, J & Strahilevitz, MA 2007, Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. En Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 4744 LNCS, Springer Verlag, pp. 160-163, 2nd International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, United States, 4/26/07. https://doi.org/10.1007/978-3-540-77006-0_21

Ahrens J, Strahilevitz MA. Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. En Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag. 2007. p. 160-163. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-540-77006-0_21

Ahrens, Jan ; Strahilevitz, Michal Ann. / Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag, 2007. pp. 160-163 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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