@conference{df24e51bd81d494fa8f8b24513997973,
title = "Are marketers using hip-hop music like stock photography to support DEI initiatives? A revised IMC framework to address cultural appropriation",
keywords = "DEI, brand authenticity, Hip-Hop, cultural appropriation, integrated marketing communications",
author = "Purnell, {Dexter L.} and Legocki, {Kimberly V.}",
note = "Purnell, D.L. and K.L. Legocki (2023). Details for Are marketers using hip-hop music like stock photography to support DEI initiatives? A revised IMC framework to address cultural appropriation. In N. Umashankar, & M. Lisjak (Eds.), Reconnecting and Reconceiving the Marketplace: Vol. 34. AMA Winter Academic Conference, Nashville, TN (pp. 122-126). American Marketing Association. ISBN-13: 978-0-87757-015-8; AMA Winter Educator{\textquoteright}s Conference ; Conference date: 09-02-2023",
year = "2023",
month = feb,
day = "9",
doi = "978-0-87757-015-8",
language = "American English",
}