Rui Guo -

PhD, Business Administration (Information Systems), University of Illinois at Urbana-Champaign

… → 2016

MS, Technology Management, University of Illinois at Urbana-Champaign

… → 2010

Master of Science by Research, Informatics, University of Edinburgh

… → 2004

MS, Informatics (Software Engineering), University of Edinburgh

… → 2004

BE, Computer Science, Huazhong University of Science and Technology

… → 2001

Avoidance or trash talk: The differential impact of brand identification and brand disidentification on oppositional brand loyalty
Guo, R., Liao, J., Chen, J. & Du, P., may 1 2023, En: Journal of Product & Brand Management.
Producción científica › revisión exhaustiva
Internal IT modularity, firm size, and adoption of cloud computing
Guo, R., Tafti, A. & Subramanyam, R., 2023, En: Electronic Commerce Research.
Producción científica › revisión exhaustiva

Acceso abierto
A Large-Scale Analysis of COVID-19 Twitter Dataset in a New Phase of the Pandemic
Guo, R. & Xu, K., 2022, ICEIEC 2022 - Proceedings of 2022 IEEE 12th International Conference on Electronics Information and Emergency Communication. Wenzheng, L. (ed.). Institute of Electrical and Electronics Engineers Inc., p. 276-281 6 p. (ICEIEC 2022 - Proceedings of 2022 IEEE 12th International Conference on Electronics Information and Emergency Communication).
Producción científica
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
Liao, J., Dong, X., Luo, Z. & Guo, R., ene 1 2020, En: Journal of Product & Brand Management.
Producción científica › revisión exhaustiva
The effect of IT modularity on adoption of cloud computing
Guo, R., Tafti, A. & Subramanyam, R., ene 1 2013.
Producción científica › revisión exhaustiva

Rui Guo