Resultados de la búsqueda

• 2012

  Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other?

  Strahilevitz, M., Veer, E. & Connell, P., 2012, North American Advances in Consumer Research. Gurhan-Canli, Z., Otnes, C. & Zhu, R. (eds.). Vol. 40. p. 1087-1088 (Proceedings of the Association for Consumer Research).

  Producción científica

• 2011

  Understanding Prosocial Behavior Among Consumers and Organizations

  Strahilevitz, M., 2011, North American Advances in Consumer Research. Dahl, D. W., Johar, G. V. & van Osselaer, S. M. J. (eds.). Vol. 38. p. 731-732 (Proceedings of the Association for Consumer Research).

  Producción científica

• 2009

  Understanding Charitable Giving: How Giving to Charity is Like Eating Ice Cream

  Strahilevitz, M., 2009, Proceedings of the 9th Annual International Hawaii Conference on Business. p. 1246-1247

  Producción científica

• 2007

  Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms

  Ahrens, J. & Strahilevitz, M. A., 2007, Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag, p. 160-163 4 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 4744 LNCS).

  Producción científica

• Culture, Self-Orientation and Reward Structure Effects on Cheating in China and the US

  Rhyne, W. J., Strahilevitz, M. & Ariely, D., 2007, Proceedings of the 9th Annual International Hawaii Conference on Business. p. 533 554 p.

  Producción científica