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Contact Information
Documentos relacionados
Cuantificación de educación / académica
Ph.D. Business Administration, Golden Gate University
… → 1984
MBA, Santa Clara University
… → 1974
BA, Economics, Santa Clara University
… → 1972
Posiciones externas
Faculty Member, Holy Names University
ene 1 1978 → ene 1 1981
Keywords
- Business
- Marketing
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Price elasticity in the performing arts: a segmentation approach
Kolhede, E., Gomez-Arias, J. T. & Maximova, A., sept 2023, En: Journal of Marketing Analytics. 11, 3, p. 523-550 28 p.Producción científica › revisión exhaustiva
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Segmentation of individual donors to charitable organizations
Kolhede, E. & Gomez-Arias, J. T., jun 2022, En: International Review on Public and Nonprofit Marketing. 19, 2, p. 333-365 33 p.Producción científica › revisión exhaustiva
Acceso abierto -
Distinctions between frequent performing arts consumers: Implications for segmentation and positioning
Kolhede, E. & Gomez-Arias, J. T., 2017, En: International Journal of Arts Management. 20, 1, p. 31-53 23 p.Producción científica › revisión exhaustiva
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Innovations In Teaching Marketing Research And Analytics
Schertzer, C., Kolhede, E., Rego, M. & Pontes, M., ene 1 2017, En: Marketing Management Association (MMA) Fall Educators’ Conference.Producción científica › revisión exhaustiva
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Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum
Kolhede, E. & Gomez-Arias, J. T., oct 1 2017.Producción científica
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Saint Mary's College of California (External organization)
Kolhede, E. J. (Member)
ene 1 2022 → …Actividad
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Saint Mary's College of California (External organization)
Kolhede, E. J. (Member)
ene 1 2001 → ene 1 2011Actividad
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Professor, School of Economics and Business Administration
Kolhede, E. J. (Member)
ene 1 1981 → …Actividad