| Original language | American English |
|---|---|
| Journal | North American Case Research Conference |
| State | Published - Oct 1 2013 |
Disciplines
- Marketing
Yung Jae Lee, Saroja Subrahmanyan, Tina Xiaotian Zhang
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | North American Case Research Conference |
| State | Published - Oct 1 2013 |