Why shopping and giving to charity are the perfect match

Saint Mary's Marketing Professor Michal Ann Strahilevitz recently had a commentary featured in Psychology Today which examines how consumer spending is increasingly connected to consumer concerns about social issues such as the environment, and how corporations are paying attention. In her piece " Why Shopping and Giving to Charity are the Perfect Match: Why Cause Marketing is on the Rise ," the SEBA associate professor, whose academic research includes a focus on consumer behavior, notes that it is not surprising that as consumers are getting "woke," so too are the brands that are marketing to them. Read the Psychology Today commentary.