Why Might One Feel Guilty for Giving a Homeless Guy a Dollar? The Effects of Endowment, Peer Awareness and Guilt on Charitable Giving

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationNorth American Advances in Consumer Research
EditorsAngela Y. Lee, Dilip Soman
Pages246-248
Volume35
StatePublished - 2007

Publication series

NameProceedings of the Association for Consumer Research

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