Which Firms Benefit Most from Cause Related Marketing?: How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign

Michal Strahilevitz

Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Nonprofit and Business Sector Collaborations:
Subtitle of host publication	Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings
Editors	Walter W. Wymer Jr., Sridhar Samu
Publisher	Routledge
ISBN (Print)	9780789019936
State	Published - 2003

Cite this

Strahilevitz, M. (2003). Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign. In W. W. Wymer Jr., & S. Samu (Eds.), Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings Routledge.

Strahilevitz, Michal. "Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign." Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings, edited by Walter W. Wymer Jr. and Sridhar Samu, Routledge, 2003.

Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign. / Strahilevitz, Michal.
Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings. ed. / Walter W. Wymer Jr.; Sridhar Samu. Routledge, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Strahilevitz, Michal. / Which Firms Benefit Most from Cause Related Marketing? How a Firm’s Prior Behavior Affects the Motives Attributed to a Cause-Related Marketing Campaign. Nonprofit and Business Sector Collaborations: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate Nonprofit Dealings. editor / Walter W. Wymer Jr. ; Sridhar Samu. Routledge, 2003.

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author = "Michal Strahilevitz",

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