| Original language | American English |
|---|---|
| Journal | Marketing and Public Policy Conference |
| State | Published - Jun 1 2011 |
Disciplines
- Marketing
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Saroja Subrahmanyan, Catherine Banbury
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Marketing and Public Policy Conference |
| State | Published - Jun 1 2011 |