What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study

Research output: Contribution to journal › Article › peer-review

Abstract

Professor Banbury, Management; Professor Subrahmanyan, Marketing

Original language	American English
Journal	Marketing & Public Policy Conference Proceedings
State	Published - Jan 1 2011

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title = "What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study",

abstract = " Professor Banbury, Management; Professor Subrahmanyan, Marketing",

author = "Catherine Banbury and Saroja Subrahmanyan",

year = "2011",

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language = "American English",

journal = "Marketing & Public Policy Conference Proceedings",

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T1 - What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study

AU - Banbury, Catherine

AU - Subrahmanyan, Saroja

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N2 - Professor Banbury, Management; Professor Subrahmanyan, Marketing

AB - Professor Banbury, Management; Professor Subrahmanyan, Marketing

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/293

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JF - Marketing & Public Policy Conference Proceedings

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