Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value

Kimberly Legocki, additional author(s)

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 18 2017
Event	American Marketing Association Winter Educator’s Conference - Duration: Feb 22 2019 → …

Conference	American Marketing Association Winter Educator’s Conference
Period	2/22/19 → …

Disciplines

@conference{7f3d4243db1a49e082c90e7d662449d9,

title = "Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value",

author = "Kimberly Legocki and additional author(s)",

year = "2017",

month = jan,

day = "18",

language = "American English",

note = "American Marketing Association Winter Educator{\textquoteright}s Conference ; Conference date: 22-02-2019",

}

TY - CONF

T1 - Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value

AU - Legocki, Kimberly

AU - author(s), additional

PY - 2017/1/18

Y1 - 2017/1/18

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1275

M3 - Presentation

T2 - American Marketing Association Winter Educator’s Conference

Y2 - 22 February 2019

ER -