Original language | American English |
---|---|
Journal | Journal of Product and Brand Management |
Volume | 9 |
DOIs | |
State | Published - Jan 1 2000 |
Disciplines
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | Journal of Product and Brand Management |
Volume | 9 |
DOIs | |
State | Published - Jan 1 2000 |