| Original language | American English |
|---|---|
| Title of host publication | North American Advances in Consumer Research |
| Editors | Darren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer |
| Pages | 731-732 |
| Volume | 38 |
| State | Published - 2011 |
Publication series
| Name | Proceedings of the Association for Consumer Research |
|---|