Original language | American English |
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Title of host publication | North American Advances in Consumer Research |
Editors | Darren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer |
Pages | 731-732 |
Volume | 38 |
State | Published - 2011 |
Publication series
Name | Proceedings of the Association for Consumer Research |
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