Understanding Prosocial Behavior Among Consumers and Organizations

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageAmerican English
Title of host publicationNorth American Advances in Consumer Research
EditorsDarren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer
Pages731-732
Volume38
StatePublished - 2011

Publication series

NameProceedings of the Association for Consumer Research

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