Thriving telenovelas: TV Globo’s strategies for keeping the genre relevant

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)29-41
Number of pages13
JournalPopular Communication
Volume20
Issue number1
DOIs
StatePublished - 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Communication

Keywords

  • Cheias de Charme
  • Deus Salve o Rei
  • production
  • reception
  • Telenovelas
  • transmedia storytelling
  • TV Globo

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