This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media

Kimberly Legocki
, Kristen Walker

Research output: Other contribution

Original language	American English
DOIs	https://doi.org/10.13140/RG.2.2.25962.21441
State	Published - Jan 1 2016

Disciplines

Business
Economics

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10.13140/RG.2.2.25962.21441License: CC BY

This is OUTRAGEOUS Understanding Consumer Anger and Brand ReputFinal published version, 406 KBLicense: CC BY

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