The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Jennifer A. Harvey; Michal A. Strahilevitz

doi:10.1016/j.jacr.2008.07.010

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Jennifer A. Harvey
, Michal A. Strahilevitz

University of Virginia Medical Center
Department of Marketing
Ageno School of Business Golden Gate University San Francisco
Golden Gate University
University of Virginia Medical Center

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	26-32
Number of pages	7
Journal	Journal of the American College of Radiology
Volume	6
Issue number	1
DOIs	https://doi.org/10.1016/j.jacr.2008.07.010
State	Published - Jan 1 2009
Externally published	Yes

ASJC Scopus Subject Areas

Radiology Nuclear Medicine and imaging

Keywords

breast cancer
consumerism
Marketing
research funding

Disciplines

Business
Economics

Access to Document

10.1016/j.jacr.2008.07.010

https://www.psychologytoday.com/sites/default/files/attachments/92349/powerofpink.pdf

Cite this

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title = "The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer",

keywords = "breast cancer, consumerism, Marketing, research funding",

author = "Harvey, \{Jennifer A.\} and Strahilevitz, \{Michal A.\}",

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AU - Harvey, Jennifer A.

AU - Strahilevitz, Michal A.

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KW - consumerism

KW - Marketing

KW - research funding

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UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1043

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U2 - 10.1016/j.jacr.2008.07.010

DO - 10.1016/j.jacr.2008.07.010

M3 - Article

AN - SCOPUS:57849161423

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SP - 26

EP - 32

JO - Journal of the American College of Radiology

JF - Journal of the American College of Radiology

IS - 1

ER -

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

ASJC Scopus Subject Areas

Keywords

Disciplines

Access to Document

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Cite this