TY - JOUR
T1 - The Power of Pink
T2 - Cause-Related Marketing and the Impact on Breast Cancer
AU - Harvey, Jennifer A.
AU - Strahilevitz, Michal A.
PY - 2009/1/1
Y1 - 2009/1/1
KW - breast cancer
KW - consumerism
KW - Marketing
KW - research funding
UR - http://www.scopus.com/inward/record.url?scp=57849161423&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=57849161423&partnerID=8YFLogxK
UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1043
UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/powerofpink.pdf
U2 - 10.1016/j.jacr.2008.07.010
DO - 10.1016/j.jacr.2008.07.010
M3 - Article
AN - SCOPUS:57849161423
SN - 1546-1440
VL - 6
SP - 26
EP - 32
JO - Journal of the American College of Radiology
JF - Journal of the American College of Radiology
IS - 1
ER -