The impact the price promotion has on the manufacturer's performance

Wenting Pan, Yung-Jae Lee, Tina Zhang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationICORES 2013 - Proceedings of the 2nd International Conference on Operations Research and Enterprise Systems
Pages343-346
Number of pages4
StatePublished - 2013
Event2nd International Conference on Operations Research and Enterprise Systems, ICORES 2013 - Barcelona, Spain
Duration: Feb 16 2013Feb 18 2013

Publication series

NameICORES 2013 - Proceedings of the 2nd International Conference on Operations Research and Enterprise Systems

Conference

Conference2nd International Conference on Operations Research and Enterprise Systems, ICORES 2013
Country/TerritorySpain
CityBarcelona
Period2/16/132/18/13

ASJC Scopus Subject Areas

  • Management Science and Operations Research

Keywords

  • EOQ
  • EPQ
  • Price promotion
  • Supply chain

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